Award-winning helmet camera fuels international adventure sports community; 75% of camera owners sharing video from 57 countries.

Seattle, WA – VholdR, the online adventure-sports community driven by the ultimate helmet camera, today released its new ‘easy to edit’ software to meet the demands of its growing online community that is actively sharing video. The new software, which is Mac and PC compatible, enables anyone to tag, clip, and share their video adventures in seconds.

“VholdR is more than just a wireless, hands-free camcorder,” says Marc Barros, CEO and Co-Founder of VholdR. “Its wearable design, ‘easy to edit’ software, and click to share online experience are fueling an international community of sports enthusiasts who are mapping the world.”

The VholdR wearable camcorder launches its new software and growing community this holiday season with REI and hundreds of local retailers. Video sharing is now as simple as connecting VholdR to your computer (USB cable), tagging your videos, clipping the best parts, and clicking to share to VholdR.com. Then email a link to your friends to experience your adventure and discover its exclusive location on a Google map.

“We realized that millions of people around the world love skiing, riding mountain bikes, motorcycles, and even hang gliding, and yet there is no easy way to capture their adventures through video and share it online,” says Barros. “Our mission is simple. Make it easy for anyone to share video of their outdoor adventures.”

The VholdR camera is looking to become the way to shoot and share action video for the estimated 100 million adventure-sports enthusiasts around the world who spend $93 billion on equipment, sport, and travel. Its single button to record, all-in-one wireless design, and various mounts can attach VholdR to your goggles, helmet, handle bars, or even your dog! Ideal for the adventure-sports enthusiast in your life, VholdR is a great tool to compliment any traveler.

Just as the number of active sports enthusiasts continue to grow, increasing too are those that share video online. Many analysts see online video sharing as a strong market segment in an otherwise languid economy. ComScore Video Metrix Services reports online video is estimated to be a $25B market engaging more than 200 million people around the world. US internet users viewed over 12 billion online videos in May 2008, an increase of 45 percent from a year ago.

Available this holiday for $349.99, VholdR and its online community appear poised to open the window to the world for not only outdoor enthusiasts, but those who want to check out the action from the comforts of their home or office.

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About VholdR

VholdR is a Seattle-based startup helping modern explorers to tell their stories of action, adventure and travel. Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple video tools that enable hands-free capture and effortless sharing of video online with others. For more information about VholdR please visit VholdR.com.

Media Contact: Marc Barros, marc@vholdr.com P. 206-792-5224

Editors Note: Photos and copy are available at: http://www.vholdr.com/company/... or upon request.

VholdR.com introduces buddies and private messaging features. Users can now add buddies, check private messages, and review comments all through the new Activity Center. Log in to VholdR.com and click the My VholdR tab to see your Activity Center.

The new front page on VholdR.com is also live. The interactive map features some of the best submitted videos from all over the world. Check back often as the videos will be updated weekly.

VholdR Desktop-"Its PC & Mac!"

The next version of VholdR Desktop is now launching! The team has been drinking plenty of Vault and spending their weekends behind a desk to bring you the latest version of the VholdR Desktop.

Here are some of the key new features in version 1.5!

Mac Compatibility: We are now compatible with Macs including Power PC and Intel processors as well as 10.4 and 10.5 operating systems.

Clipping: You can now clip your videos and add opening credits.

To download the new software and read about other new features, click here

The new VholdR mounts have arrived. You can now mount the VholdR camera to vented helmets, goggle straps, and handlebars. The new mounts use the same patented TRail mounting system as the flat surface mount.

For more specific information on the mounts, click here.

The new VholdR partner pages are live on VholdR.com.

Check out exclusive videos from Decline Magazine, Bike Magazine, Urban Velo, Sugar Bowl Resort, and Diablo Freeride Park.

Gadget Grrl from TheStreet.com wrote a short review on the VholdR.

"This camera has a threaded mount that is specifically made to attach to a helmet. You could also attach it to a hat and grab some pretty interesting footage at a sporting event, or at an outdoor concert, or along a street in a crowded city.

The camera shoots MPEG4 AVI, and there is a 1GB flashcard included, which should give you about 50 minutes of video at 640x480 @ 30 (frames per second). That's fine to put on the Web.

You can also upgrade to 2GB with a microSD card. Once you have shot your footage, you can download it via USB. If you've got really exciting footage, you can go to Vholdr.com and upload it.

What I like about this camera, besides the durability and rugged casing, is the ability to get footage that you would not normally be able to get for fear of dropping or damaging another more fragile video camera.

Whether you are zooming down a dirt trail or heliskiing, this lightweight camera (3.75 in x 2.1 in x 1.35 in and 4.8 oz) can grab incredible shots along the way. "

View the entire review here.

Check out the review on PNWRiders.com and WMRRA.com

"First, the camera itself. The awesome thing about this camera is that it's totally self-contained, rather than a bullet cam attached by a video cable to a seperate recorder somewhere else. It is slightly bigger than a bullet cam to house a battery and memory card but I still haven't had an issue placing the cam anywhere I want. It comes with a basic mount (I haven't had a need for another yet) but the company is coming out with a vented helmet mount, a handlebar mount and others soon. The whole package is very tough with an all metal body. The front lens element rotates to make lining up the horizon very easy."

...

"Each time you start and stop it, it creates a new file on the memory card, all you have to do is drag and drop the files onto your computer to edit them. I use 2gb memory cards (microSD) that record about 2 hours of video. The main downside of the the self-contained units is battery life (two hours is the most I've gotten out of a charge) but new batteries are under $10 so it's easy to buy a few extra."

...

"Perhaps the best part of the camcorders is the durability. They've survived two crashes at the race track and the best test so far, one flew off my motorcycle at approximately 120mph on a street ride. It bounced over 1/4 mile down the road, the memory card and battery getting flung out in the process, but worked perfectly after that."

See full reviews at WMRRA.com and PNWRiders.com

VholdR.com, a video community enabling people to share life from their point of view, introduces video GeoTagging. Users are now able to relate their video adventures to the locations where it the action is captured. The launch of GeoTagging on VholdR.com adds a new dimension to the growing shoot and share VholdR community.

Powered by the VholdR wearable camcorder, VholdR.com becomes the first video community to embrace video GeoTagging as a focus of the community experience. VholdR users share video from exciting locations including running with the bulls in Pamplona, Spain, skiing steeps in Jackson Hole, biking slick rock in Moab, and motorcycling winding roads in the French Alps.

“VholdR users live life leaning forward, capturing video from within the action in the most amazing locations,” said Marc Barros, CEO of VholdR. “VholdR.com offers a whole new perspective on ‘real life video’ by making it easy to share the action and the location with the click of a button. GeoTagging is just the beginning in bringing ‘real life video’ and community together.”

Members of VholdR.com enter the GeoTag of their video either right out of the VholdR wearable camcorder or during the upload process. Visitors to the Web site are able to search for videos based on location through an interactive Google map.

Viewers are then taken into the action from the participant’s point of view and able to simultaneously view the location on a map while the video plays. Location meta data helps to establish VholdR.com as the user generated video community with the best riding, skiing, boarding, and biking locations from around the world.

View the full article at Helmet Camera Central

On September 5, 2008, Plugged-In Radio will air a segment on the VholdR.

Plugged-In with Marc Saltzman is your daily update on everything tech! Marc Saltzman is regularly heard on CNN, MSNBC, and many other news stations.

As a syndicated radio feature, Plugged-In airs a minimum of once per day across Canada on various stations (including CFRB Toronto, CJAD Montreal, CKNW Vancouver). In addition, it is carried on the XM Satellite Radio and the US Armed Forces Radio Network.

Visit www.pluggedinradio.com for more information.

VholdR is on BusinessWeek.com for winning a bronze medal in the IDEA Awards last month.

BusinessWeek wrote, "VholdR is the first integrated hardware and software platform that makes it easy for action sports enthusiasts to shoot footage and, later, share video online. A proprietary mounting system attaches to a helmet, bike handlebar or ski goggles and the aluminum housing protects the video camera from extreme elements including impact, water, dust and sand. Innovative interaction features, including an image calibration system and single button control, make it easy to operate the camera while wearing it. The materials and finishes give the camera the look and feel of a high-end movie camera."

BusinessWeek